Many successful UK companies have used and taken advantage of short 3 letter .co.uk domain names due to them being memorable and easy to type in via a browser. For example DPDGroup (DPD.co.uk), DFS Furniture (DFS.co.uk) and PricewaterhouseCoopers (PWC.co.uk).
In September 2015, the domain name 'Gold.co.uk' was sold for a record £600,000. Click to read full news story.
In July 2016, Graham Haynes who is a British businessman and also a domain name investor, acquired the domains 'Furniture.co.uk' and 'Purple.co.uk' for $650,000 and £108,000 respectively. Click to read full news story.
In August 2005, Facebook paid $200,000 for the domain 'Facebook.com', to rebrand from 'Thefacebook.com'. In November 2010, they paid a further $8.5m for the shorter domain 'FB.com'.